Jason Schmetzer's Services
I am a traditionally and self-published author of more than 100 short stories, novels and essays. I consult on ebook marketing, most often in series fiction, with authors and publishers looking to connect more readers with their titles.
I am a professional digital marketing leader with years of experience in lead generation, conversion copywriting, email marketing and conversion rate optimization. I’ve led teams on two continents to reach volume and cost goals, beneath budget, with rapid iteration and a build-measure-learn culture.
Conversion Rate Optimization
I have built, taught and led CRO teams in global organizations and billion-dollar companies. I’ve dived deep into consumer research and performance metrics to find data-driven test ideas that return results quickly and effectively.